fijne plaatjesboeken [ 2 ]

Nieuwe uitgaven bij Uitgever Benedikt Taschen: Window Shopping

Bij dit boek lik ik mijn vingers af. Het is uitgegeven door Taschen’s man in LA Jim Heimann van wie ik inmiddels vier delen heb uit de serie All American Ads.
Etalages horen voor hongerige blikken te zorgen. Dat een boek over etalages dit doel ook bereikt, komt zelden voor. Maar wie geeft er nu zo’n boek uit? Precies …

Window Shopping
Window ShoppingIn postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers – impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself.
 
Bron: taschen.com