de nieuwe ondernemer en de hyperconsument
Omdat wij in het Westen alles al hebben wat we nodig hebben, richten ondernemers zich steeds meer op de productie van verlangens in plaats van goederen. Met een ongekend budget voor marketing en reclame praten zij ons behoeften aan waarvan we het bestaan niet kenden. Geholpen door de dominante vrije markt-ideologie, is de samenleving gekoloniseerd door de markt, die vakkundig inspeelt op onze gemakzucht en het verlangen naar onmiddellijke behoeftebevrediging, aldus Benjamin Barber in zijn boek De Infantiele Consument.
Bron: vpro.nl/programma/tegenlicht
Benjamin R. Barber (1939)
is an American political theorist perhaps best known for his 1996 bestseller, Jihad vs. McWorld. He currently holds the positions of Gershon and Carol Kekst Professor of Civil Society and Distinguished University Professor at the University of Maryland, College Park School of Public Policy, as well as president and director of the international NGO CivWorld, and its annual Interdependence Day event, and distinguished senior fellow at Demos. As a political theorist, Barber argues for a renewed focus on civil society and involved citizenship as tools for building effective democracy, particularly in the post-Cold War world. Benjamin Barber has been a Senior Fellow at the USC Center on Public Diplomacy since 2005. Barber was educated at Grinnell College (B.A., 1960) and Harvard University (M.A., 1963; Ph.D., 1966), after earning certificates at Albert Schweitzer College (1959) and the London School of Economics (1957). He has served as an advisor to various politicians in the United States and around the world, including Bill Clinton and Howard Dean. Dean made Barber his foreign policy advisor in his failed 2004 campaign.
Bron: en.wikipedia.org